About Joseph Joseph was founded in 1966 by Joseph Ettedgui, born in Casablanca, a real advocate of the now iconic design houses and emerging brands. He created concept stores; Places to discover new designers and new ideas. He started his own fashion label in 1983. It once started like a small boutique next to a hairdresser on King’s Road in Chelsea. There are now more than 30 boutiques in London, New York and Paris. It is a label where the importance of luxury essentials are of paramount importance, just like creating a balance between fashion and a timeless wardrobe. The collections with, among other things, pants, shirts and jackets are therefore characterized by their quality and perfect fit.
