About UGG In 1978 a young Australian surfer founded the UGG brand on the coast of southern California. Because of his Australian roots, he had a strong preference for Sheepskin and was convinced that one day the world would share this love. By the mid-1980s, the UGG brand had become the symbol of the relaxed culture of southern California. The brand became increasingly popular via surf stores along the entire Californian coast. UGG conquered the world of New York Fashion in the 2000s and further, and developed from boots and slippers to stylish, luxury items that adorned the pages of Vogue.
