The 6397 brand is from the same owner as the brand The News, namely Stella Ishii. We all wondered where this name comes from, and you never guessed it! If you type N-E-W-S on a telephone keyboard, you will print on the numbers 6397. How original!
She calls the brand herself a reflection of herself and the people who work around her. 6397 is a thoughtful view of timeless fashion, modest but still striking. With this brand it's all about making your personality shine with what you wear.
