About IRO Torn T-shirts, Oversized Denim Jackets and Learning Pants; The French fashion label IRO is too cool for school! The two brothers Arik and Laurent Bitton founded the brand in 2005, after they have been active in the music world for years. It soon becomes clear that their talents are not only with complicated guitar riffs; IRO grows in less than ten years into one of the largest in her industry. The French brand gets its inspiration from different cultures: the 70s from America, the cheerful madness from Japan and the hopeless romance from Paris. IRO has thus built up a loyal supporter. Models such as Karlie Kloss, Gigi Hadid and Hailey Baldwin can't get enough of the brand. What about you?!
